Lysol’s HERE For Healthy Schools Mailer
BRAND MAILERS
LOCATIONS
Mailed experience packages to press and influencers throughout the United States + Canada
OUR PARTNERS
Lysol + Access Brand Communications
THE GOAL
Introduce press and parenting influencers to Lysol’s HERE For Healthy Schools campaign.
ABOUT THE ACTIVATION
KJI created a nostalgic back-to-school mailer using Lysol-branded retro lunch boxes as the mailer vessel. Inside the lunchbox, and alongside Lysol’s school-friendly sized disinfectant wipes and spray, was an Oxford notebook with a “HELLO my name is” sticker personalized with each recipient’s name using a youthful typography, Lysol branded pens that looked like classic #2 pencils, a Lysol branded mug, and a sticker pack of Lysol characters that recipients could decorate their lunchbox and notebook with. Taped onto the inside top of the lunchbox using washi-tape was a personalized note from Lysol made to look like it was written from a parent to their child while packing their lunch for school. The lunch boxes were shipped to recipients in a shipper box sealed tight with campaign-branded shipping tape and decorated with additional Lysol stickers.
“Thank you so much for all the great work! The clients loved how the mailers turned out and we look forward to working with you on the next one.”
-Maisie H., Account Coordinator | Access Brand Communications
