Mrs. Meyers Booth
at Expo West
INTERACTIVE EXPERIENCES
LOCATIONS
Anaheim Convention Center - Anaheim, CA
OUR PARTNERS
Mrs. Meyers, On Board Experientia
THE GOAL
Support Mrs. Meyer’s booth activation with an interactive mural inspired by the brand’s new Compassion scent and Compassion Project campaign.
ABOUT THE ACTIVATION
KJI designed a 10 x 8 ft mural using key imagery from Mrs. Meyer’s most popular products. The images were combined to create a coloring-friendly garden scene that highlighted compassion flowers and sentiments of compassion. KJI artists outlined the mural in black paint, and added numbers to each image to provide a color-by-numbers guide for guests. KJI additionally sourced vibrantly pigmented chalk for guests to use while coloring in the mural over the course of the five day expo.
“We continue to get so many compliments on how we brought the brand to life. I thought the design represented the brand perfectly. The OBE team does amazing work. And I really loved the addition the art wall brought to the booth. It was so great to see everyone jump right in to help, especially the younger ones on the last day of the show.”
-Jim P., Customer Development Director | Mrs. Meyer’s Clean Day
