Luxardo Celebrates National Aperitif Day Mailers
BRAND MAILERS
LOCATIONS
Sent to 30 members of the press + bartender influencers throughout the United States
OUR PARTNERS
Luxardo + Access Brand Communications
THE GOAL
Educate press and VIP bartenders on Luxardo’s new spirit Bitter Bianco by providing a classic aperitivo experience.
ABOUT THE ACTIVATION
KJI designed an elevated, two level wood box mailer, hand-painted in Luxardo’s colors. The box showcased Bitter Bianco, and included the following Aperitivo necessities:
a bottle of Luxardo Aperitivo Italiano
a bottle Luxardo cherries
Italian Sun-dried tomatoes
Italian marinated olives
Tarallini Crackers (a specialty snack popular in… you guessed it… Italy!)
a marble cheese plate + cheese knife
two beautifully embroidered cocktail napkins
A booklet of Luxardo aperitivo cocktails, a custom-designed and personalized greeting card, a satin red ribbon, and yellow Italian ruscus flowers tied everything together.
“This has to be one of the coolest press kits I've ever received too, thanks for thinking of me! I'll definitely keep Luxardo's aperitivos in mind for future coverage.”
-Dylan E., INSIDER
