KETTLE BRAND Booth at EXPO West
SPECIAL EVENT SIGNAGE +
TRADE SHOW DISPLAY
LOCATIONS
Anaheim Convention Center - Anaheim, CA
OUR PARTNERS
KETTLE BRAND + Deutsch LA
THE GOAL
Educate convention attendees on KETTLE’s new Transparency Program and chip flavors in a memorable way that also highlights the brand’s all-natural messaging.
ABOUT THE ACTIVATION
Throughout the three day convention, Kasey Jones, Ink. artists created eye-catching and vibrant chalk murals and signage. The murals emphasized KETTLE’s brand messaging, new chip flavors and Transparency Program. The murals executed on-site by KJI artists encouraged an interactive dialogue between the KJI Team and attendees, allowing our artists to act as KETTLE BRAND evangelists, further educating brand loyalists and potential consumers in an organic and refreshing way.
“Kasey, thanks so much for the note. That is exactly the reason why I love my job. We get to touch so many lives. I can tell you that KETTLE is a better brand because of you.”
-Miguel L., Chief Marketing Officer | Diamond Foods, Inc.
