Celebrating Hispanic Heritage Month at Beverly Center
STATEMENT MURALS
LOCATIONS
Beverly Center Shopping Complex - Beverly Hills, CA
OUR PARTNERS
Beverly Center + Taubman Group + Grafico LV
THE GOAL
Create “Instagram-worthy” moments highlighting Hispanic Culture on columns throughout the shopping center’s Grand Court.
ABOUT THE ACTIVATION
Kasey Jones, Ink. teamed up with artists, educators and experts in the Hispanic Community to research and design illustrative columns that highlighted different cultures within LA’s Hispanic community. The art focused on the unique and celebrated patterns and clothing traditionally found in that culture. Cited information on the significance of the textiles within the communities was included on each illustration to further educate shoppers on the rich and diverse cultures among different Hispanic Communities.
The illustrations were featured on NBC News and Telemundo as part of the networks’ Hispanic Heritage Month coverage in Los Angeles, CA.
“I love how you highlighted details in the Hispanic community that are commonly unknown, even to members of the Hispanic community... even myself! Learning about the significance of designs and patterns of clothes in the Peruvian culture, and that beards are not a traditional aspect of mariachi's aesthetic was very interesting. I loved it!”
-Chris C., Journalist, Telemundo
