PBteen at Teen Vogue Summit
ART-POWERED ACTIVATIONS
LOCATIONS
72andSunny Creative Campus - Playa Vista, CA
OUR PARTNERS
PBteen, Teen Vogue + Conde Nast
THE GOAL
Create an interactive live-art experience that embodied the event’s “empowerment” theme.
ABOUT THE ACTIVATION
KJI artists worked directly with guests on-site to create personalized PBteen backpacks. Guests chose between different words of empowerment (Love, Inspire, Share, Believe, Respect), font styles and colors that KJI artists would then bring to life on a backpack. KJI staff then stuffed backpacks with Pottery Barn and Teen Vogue merchandise before handing over the final personalized piece to guests.
“Thank you so much for all your efforts over the past month and most definitely on site! You were a dream to work with, and I think coming at this type of event with more time and practice (from our side and getting you materials earlier) would make this even better for next year! Appreciate your ability to manage the situation and keep eyes on time during the event!”
-Tanya G., Project Manager - Experiences | Condé Nast
