Topo Chico Hard Seltzer Launch with Off The Menu
SPECIAL EVENT SIGNAGE + TRADE SHOW DISPLAY
LOCATIONS
Tacos 1986 - West Hollywood, CA & Orange County, CA
OUR PARTNERS
Topo Chico + Off The Menu
THE GOAL
Create a traveling photo moment to introduce Topo Chico’s Hard Seltzers to the Southern California market.
ABOUT THE ACTIVATION
Working in partnership with Off the Menu, KJI was tasked with creating a memorable moment for Topo Chico’s product launch celebration. The combination of a colorful 8 x 8 ft Traveling Photo Mural and self-standing 3D elements created a playful (and reusable!) Instagrammable environment that introduced guests to Topo Chico’s new offerings and helped kick off Cinco de Mayo. All murals and 3D elements were custom created and hand-drawn to embody the brand + event theme.
“Thanks again for everything last week! The backdrop was a huge hit and the Coors team cc'd here wants to touch base with you on producing a few more.”
- Alex P., Director of Growth + Digital | Off The Menu