Gro like Martha Press
and VIP Mailer
BRAND MAILERS
LOCATIONS
Shipped throughout the U.S.
OUR PARTNERS
Martha Stewart, Miracle-Gro + MullenLowe U.S.
THE GOAL
Design, source, assemble and ship 90 elevated mailers that showcased Martha Stewart’s favorite gardening essentials and her “Gro like Martha” partnership with Miracle-Gro.
ABOUT THE ACTIVATION
Kasey Jones, Ink. created custom “Gro like Martha” gift boxes for 90 of Martha Stewart’s celebrity friends and media contacts. Each box featured elevated gardening essentials with embossed tags explaining Martha’s use of each product. The items were neatly assembled with a Dirt Nerd embroidered trug bag, a card for Miracle-Gro soil, and a personalized letter from Martha. The gift’s playful sophistication made it an Instagram-worthy moment for celebrities like Kim Kardashian and Jessica Simpson, as well as media like Jessica Damiano, the Gardening Columnist from the Associated Press.
“We recently had the pleasure of working with Kasey and her team who exceeded our expectations in every way! They were fantastic partners throughout the entire mailer production process. The team consistently used clear communication every step of the way (through text, email, phone, Zoom - you name it, we did it!) and were able to seamlessly pivot on a dime as needed. Their thoughtfulness, creativity, and passion were evident in every detail. Our team, the brand clients, and most importantly, Martha Stewart were all thrilled with the outcome. We look forward to the opportunity to work with Kasey Jones, Ink. again!”
-MullenLowe PR
